ChartLogic, based in Salt Lake City, has been an industry leader in sales of Electronic Health Records (EHR) software since 1994. ChartLogic is known for its pioneering solutions that improve practice efficiency and patient physician interaction. The company competes with hundreds of EHRs on the market, yet has done an outstanding job of distinguishing itself from the competition by taking an intelligent approach to charting that is much more user friendly and intuitive for the user. What separates ChartLogic’s software from all the rest can be pared down to three key attributes: simplicity, speed and experience.
“Doctors don’t want to be computer geniuses, they want tools that make their lives easier.” ChartLogic’s suite of products makes this possible by reducing on-average front office transactions from 11 minutes to 90 seconds or less.” With a corporate mission fixed on improving speed and efficiency for physicians and medical offices all across the country, ChartLogic would accept nothing less than state of-the-art efficiency when evaluating the ROI and business strategy behind their own internal operations, especially sales fulfillment. After all, their motto is, “Unlock Efficiency.”
ChartLogic’s doctor-friendly solutions have a 99.4 percent retention rate, one of the highest in the industry. Once physicians opt for a ChartLogic solution most will never look for another EHR again. However, the key to harvesting these sales is syncing outreach efforts with the medical industry’s robust slate of trade shows, which occur at specific times during the year. These shows, which attract thousands of healthcare professionals, are renowned for triggering aggressive spikes in sales that could not adequately be processed by an on-premises call center.
Timing is crucial to the success behind the marketing push, and ChartLogic’s own on-premises call center had limitations of scalability with the ebb and flow of the workforce needed to process incoming orders. Because of the cyclic sales cycle of the EHR solutions, ChartLogic needed a contact center with the capability to scale up or down, and better manage sales, depending on the seasonality and special events affecting the medical industry.
ChartLogic opted for a cloud-based solution and call center solution and immediately took full advantage of efficiency-driven features, such as audio conferencing, soft phones, as well as the following:
- Speak2Dial. Speech recognition enabled company directory so users can speak the name of the person they want to call
- Visual Voicemail. Voice to Text transcription service which allows users to read their voicemail messages in email
- FaxMail. Inbound and Outbound Faxing solution which allowsusers to send and receive faxes using their email client